What to search for?

What to track

Why it matters

Examples

Buying‑intent triggers

These are the signs that someone’s in market for your product or service right now. Pair verbs like “recommend” or “anyone use” and your category terms.

“recommendations” AND CRM,

“recommendations” AND “product management”

Your own name

Obvious but critical: never miss a shout‑out. If your brand name is a common word, add context or an extra qualifier.

monday.com (not just “Monday”),

slack AND “communication”

Competitor names

If users mention rivals - especially with complaints - you wouldn’t want to miss it.

Any brand on your fight list, plus similar solutions.

New hires

In a LinkedIn post, you can see the person who’s posting a job advertisement (unlike anonymous job posts).

Any of your target job titles.

Pain‑point phrases

Monitor the problems you exist to fix.

“server downtime alert”, “high churn rate”

Industry lingo

Jargon your ICP uses. A chance for you to jump in and add value.

“MRR reporting”, ROAS, RFP

Be creative!

You know your prospects and their buying intent better than anyone. 

“launched new agency”, “company hackathon”,
“product roll-out”